4 edition of The Sage handbook of advertising found in the catalog.
The Sage handbook of advertising
Includes bibliographical references and index.
|Statement||edited by Gerald J. Tellis, Tim Ambler.|
|Genre||Handbooks, manuals, etc.|
|Contributions||Tellis, Gerard J., 1950-, Ambler, Tim.|
|LC Classifications||HF5823 .S17 2007|
|The Physical Object|
|Pagination||xvi, 491 p. :|
|Number of Pages||491|
|ISBN 10||9781412918862, 9781412918879|
|LC Control Number||2007922745|
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`Marketing scholars and marketing research practitioners will find this book useful. It offers an excellent sourcebook for a variety of scales, and the revie. Skip to main content. Reactions to Advertising Stimuli Previous Next. In: Handbook of Marketing Scales. Book. Search form Also from SAGE Publishing. The SAGE Handbook of Prejudice, Stereotyping and Discrimination Mass Media Contributors: Diana C. Mutz & Seth K. Goldman Edited by: John F. Dovidio, Miles Hewstone, Peter Glick & Victoria M. Esses Book Title: The SAGE Handbook of Prejudice, Stereotyping and DiscriminationFile Size: 76KB.
SAGE Publications Ltd 6 Bonhill Street London EC2A 4PU SAGE Publications Inc. Teller Road Thousand Oaks, California SAGE Publications India Pvt M-Block Market Greater Kailash - I New Delhi British Library Cataloguing in Publication data A catalogue record for this book is available from the British Library ISBN 0 the sage handbook of advertising client–agency relationships david wethey the evolution of the agency's role within the marketing function and current trends selecting and evaluating an advertising agency what makes a good client– agency relationship? why do relationships go wrong? issues for multinational clients and their agencies summary.
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Encyclopedia and Handbook Collection. The Encyclopedia and Handbook Collection includes the following 17 titles: The SAGE Handbook of Propaganda. Tellis, G J & Ambler, T, The sage handbook of advertising, SAGE Publications Ltd, London, viewed 17 Maydoi: / Tellis, Gerard J and Tim Ambler.
The SAGE Handbook of. She is the author/editor of 14 books, including the Handbook of Political Communication Research, Videostyle in Presidential Campaigns, The Electronic Election, New Perspectives on Political Advertising, Mediated Politics in Two Cultures, Political Advertising in Western Democracies (SAGE, ), and Political Campaign Communication: A Cited by: Get this from a library.
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The SAGE handbook of political advertising Thousand Oaks, CA: SAGE Publications, Inc. doi: / Kaid, Lynda Lee and Christina Holtz-Bacha. The SAGE handbook of advertising.
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Editor/Author Tellis, Gerard J. and Ambler, Tim Publication Year: Publisher: Sage UK. Single-User Purchase Price: $ Unlimited-User Purchase Price: $ ISBN: Category: Business, Finance & Economics - Marketing Image Count: 51 Book Status.
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